Campaign videos for Massmart

Company Information

Massmart is an African retail and wholesale group that owns brands such as Game, Makro, Builder's Warehouse, CBW and is represented in over 300 stores in 9 sub-Saharan countries.

Project Information

Massmart planned a campaign to create awareness about sustainability and their sustainability practices. I created 4 videos as part of the campaign, each one about a different sustainability practice.

Role: Creative Director • Designer • Video Editor • Animator

Applied skills: Art Direction • Project lead • Creative Direction • Project Management • Visual Communication • Video editing • Animation

Video and animation

The videos had to be similar in style but each one unique in some way. I used a different colours to compliment what each video was about:

1. Sustainable seafood
2. Electronics recycling
3. Renewable energy
4. Atmospheric water

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