A.L. Abbott and Associates rebrand

Company Information

A.L. Abbott and Associates are specialists in water and wastewater testing, treatment and consulting. They provide their services to local municipalities and the private sector, they continue to innovate and expand their operations throughout South Africa.

Project Information

I was brought on as a freelancer to redesign the logo and create a visual identity and website.

Role: Brand strategist, Project Manager, Design Lead, Designer

Applied skills: Brand Development • Brand Strategy • Creative Direction • Project Management • Collaboration • Visual Communication • Innovation Management • Strategic Planning • Competitive Analysis • Brand Audits • UX/UI Design • Web Design • Digital Design • Brand Design • Identity Design • Copywriting

Visual Identity

I created a brand tone and voice to create a solid foundation. I then honed and highlighted their brand by creating a logo, identity and website to match.

The logo incorporates a water drop and a Kingfisher, two elements that perfectly represent their brand and business. An identity document was created that outlined guidelines for in-house and agencies to use.

Website

I sourced a WordPress theme that provided a solid foundation and customised it to meet their specific needs. The simplistic design reflected their brand values of trust and professionalism.