Next Group rebrand

A new logo, visual identity, website and video for Next.

Company Information

NEXT Group creates compelling technologies for a challenging world and a set of integrated onboarding systems to transport companies to track, manage and communicate with their fleet and more.

Project Information

I lead the rebrand for NEXT Group transforming their logo, identity and website by creating a modern, professional and simplistic identity to match their well established brand.

The new visual system was created based on Next’s already established brand and their area of business. I established the overarching identity, the logo, imagery, visual identity across digital and print, along with their website.

Role: Art Direction • Project Manager • Design Lead • Designer

Applied skills: Art Direction • Project lead • Brand Development • Creative Direction • Project Management • Collaboration • Visual Communication • Innovation Management • Strategic Planning • Competitive Analysis • Brand Audits • Storytelling • UX/UI Design • Web Design • Digital Design • Brand Design • Identity Design • Video editing • Animation

Visual Identity

Working with the CEO and taking their area of business into account helped established the initial idea of combining technology and transport as the foundation of Next’s visual identity.

I developed the logo and various lockups as well as the visual identity. The identity exhibits professionalism that backs up their outstanding product and service.

Website

WordPress was chosen as the platform for the website to provide a good foundation and allow Next to edit their own content. I sourced a theme and customised and aligned to the visual identity. Unfortunately they have since then removed their web presence.

Promotional Materials

I produced a service brochure and video to promote and showcase Next's services and products.

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