Xneelo rebrand & website redesign
Company Information
Xneelo (formerly Hetzner SA) is South Africa's leading specialist web hosting company with over 20 years of experience. Xneelo’s customer-first approach has been pivotal, earning them numerous international accolades, including Gold at The Stevie Awards. The tagline, Trusted in hosting, drives every aspect of xneelo’s operations.
Project Information
After rebranding from Hetzner SA to xneelo an evolution of the identity and all touchpoints was required. I managed the brand evolution, website re-design and helped to set the art direction working with various stakeholders including the founder, CEO, strategists UX/UI designers.
The new identity was created based on xneelo’s values and customer first ethos. It was created with versatility in mind as it required to be applied across a wide range of brand touchpoints, products and customer segmentations while ensuring evolution. An extended colour palette and custom-designed shapes was developed, and a display typeface selected to convey uniqueness, simplicity, and functionality with a bit of playfulness.
Role: Project Manager • Design Lead • Designer
Illustrations: Benthe Derks
Website development: lightspeed
Applied skills: Brand Strategy • Brand Management • Brand Development • Creative Direction • Project Management • Collaboration • Visual Communication • Product Marketing • B2B & B2C Marketing • Email Marketing • Innovation Management • Strategic Planning • Competitive Analysis • Data Analysis • Consumer Insights • Customer Research • Brand Audits • Storytelling • UX/UI Design • User Testing • Web Design • Web Analytics • Digital Design • Brand Design • Identity Design
Visual Identity & Illustrations
The goal was to add to the established elements of the brand rather than change everything. Staying true to the inspiration for the name, ex nihilo – (to create something) out of nothing – a whole new visual identity was created.
Tints and shades were created for existing colours and Taupe was added. Shapes were created using the elements of the logo as inspiration and conceptual ideas was brought to life through illustrations.



Website
Comprehensive competitor analysis and market research were conducted providing a solid foundation. I created a design system in tandem with designing website to ensure consistency and ease of use for the future. Take a look at the website in its entirety: xneelo.co.za
I created email templates specific uses and a design system with reusable components that were used for Newsletters and other marketing related mailers.

Social Media
I helped set the art direction to create a new identity and a library of easily customisable templates and assets for social media. Take a look at xneelo's Instagram and LinkedIn.
Promotional Material and Swag
The visual identity translated across promotional materials such as flyers, swag, banners and more.

